Google Ads guides and free tools
Practical answers for business owners who run Google Ads and want to know whether it's working. Each guide starts with a direct answer, explains how to check it yourself, and cites Google's own documentation. The tools use only the numbers you enter — no invented industry averages.
Start with the audit checklist if you're not sure where the problem is. If you're getting clicks but no leads, check conversion tracking before changing any campaign.
Guides
- How to audit a Google Ads account
A step-by-step checklist, in business language.
- Google Ads getting clicks but no leads
Why ads stop converting and how to find the cause.
- Google Ads conversion tracking not working
How to check whether tracking is broken or just quiet.
- How to find wasted spend in Google Ads
Where money leaks and how to check each place.
- Google Ads management cost: agency vs software
How management is priced and what you actually pay for.
Free tools
- Google Ads budget calculator
Budget, clicks and cost per lead from your own numbers.
- Google Ads ROAS calculator
Return on ad spend and your break-even point.
Want this checked in your actual Google Ads account?
Claritad connects to Google Ads with read-only access to start, analyzes your real campaigns, searches and conversion tracking, and shows you what needs attention in plain English. Nothing in your account changes unless you approve it.
Get My Free Google Ads AuditFree, no credit card. Claritad is independent software and is not affiliated with or endorsed by Google.