Negative keyword lists by industry

Negative keywords stop your ads showing for searches that will never become customers — job hunters, DIYers, students and people wanting a service you don't offer. Pick your industry for a ready-to-copy starting list, then review it against your own search terms.

• Negative keywords for dentists

  A free, ready-to-use negative keyword list for dental practices running Google Ads. Copy, download, and paste straight into your account.

• Negative keywords for med spas

  Stop wasting ad spend on job seekers and DIY beauty searches. A ready-made negative keyword list built for med spas.

• Negative keywords for law firms

  A free negative keyword list for law firm Google Ads accounts, covering job seekers, law students, and free-legal-advice searches.

• Negative keywords for plumbers

  Cut wasted spend on job seekers and DIY repair searches with this free negative keyword list for plumbing companies.

• Negative keywords for HVAC companies

  A ready-to-use negative keyword list for HVAC businesses to block job seekers, DIY repair searches, and irrelevant traffic.

• Negative keywords for roofers

  Block job seekers, DIY roof repair searches, and irrelevant traffic with this free negative keyword list for roofing companies.

• Negative keywords for chiropractors

  A free negative keyword list for chiropractic practices to filter out job seekers, DIY stretches, and chiropractic school searches.

• Negative keywords for real estate agents

  Stop paying for career searches and FSBO DIY traffic. A free negative keyword list built for real estate agent ad accounts.

• Negative keywords for home services companies

  A free, general-purpose negative keyword list for home services businesses to block career, DIY, and education search traffic.

• Negative keywords for auto repair shops

  A free negative keyword list for auto repair shops to filter out DIY mechanics, job seekers, and parts shoppers.

• Negative keywords for personal injury lawyers

  Protect your high cost-per-click budget with this free negative keyword list for personal injury law firms.

• Negative keywords for criminal defense lawyers

  A free negative keyword list for criminal defense law firms to block free-legal-aid searches, students, and job seekers.

• Negative keywords for electricians

  A free negative keyword list for electrical contractors to filter out DIY wiring searches, job seekers, and trade students.

• Negative keywords for landscapers

  A free negative keyword list for landscaping companies to block DIY lawn care searches, job seekers, and irrelevant traffic.

• Negative keywords for pest control companies

  A free negative keyword list for pest control Google Ads campaigns: job seekers, DIY bug spray searches, and wrong-service terms to exclude.

• Negative keywords for cleaning services

  A free negative keyword list for cleaning service ads: job seekers, DIY stain and grout searches, and adjacent services to exclude.

• Negative keywords for moving companies

  A free negative keyword list for moving company ads: truck driver jobs, DIY packing searches, and adjacent services to exclude.

• Negative keywords for veterinary practices

  A free negative keyword list for vet clinic ads: vet tech jobs, home remedy searches, and adjacent pet services to exclude.

• Negative keywords for physical therapy clinics

  A free negative keyword list for physical therapy ads: PT job searches, free home exercise content, and overlapping services to exclude.

• Negative keywords for plastic surgery practices

  A free negative keyword list for plastic surgery ads: medical job searches, at-home cosmetic DIY searches, and overlapping med spa services.

• Negative keywords for solar companies

  A free negative keyword list for solar installer ads: installer job searches, DIY panel builds, and adjacent home-energy services to exclude.

• Negative keywords for insurance agencies

  A free negative keyword list for insurance agent ads: agent job searches, DIY comparison tools, and adjacent financial services to exclude.

• Negative keywords for mortgage brokerages

  A free negative keyword list for mortgage broker ads: loan officer job searches, DIY rate calculators, and adjacent real estate services.

• Negative keywords for gyms

  A free negative keyword list for gym and fitness club ads: trainer job searches, free workout content, and adjacent fitness services to exclude.

• Negative keywords for salons

  A free negative keyword list for hair and beauty salon ads: stylist job searches, DIY hair and nail content, and adjacent beauty services.

• Negative keywords for restaurants

  A free negative keyword list for restaurant ads: server and kitchen job searches, free recipe content, and adjacent food businesses to exclude.

• Negative keywords for ecommerce stores

  A free negative keyword list for ecommerce ads: warehouse job searches, free DIY store-builder content, and B2B supplier terms to exclude.

• Negative keywords for SaaS companies

  A free negative keyword list for SaaS ads: engineering job searches, free and open-source tool searches, and agency-service terms to exclude.