Hiring a PPC agency vs. Claritad

Who hiring a PPC agency suits

An agency suits businesses that want someone else to plan, build and manage campaigns on an ongoing basis.

A PPC agency typically handles strategy, campaign build-out, bid and budget management, ad creative, and ongoing optimization, usually for a monthly management fee on top of your ad spend. That's a good fit if you want day-to-day account management handed off entirely.

The tradeoff is that you're relying on someone else's reporting to know whether the account is performing, which is why it's worth being able to check the basics yourself from time to time — see our guide on whether your PPC agency might be wasting money.

Who Claritad is built for

Claritad is for small businesses that want Google Ads done for them, not another tool to operate.

You approve your plan; Claritad builds your account, ads and tracking, then optimizes within agreed limits. Budget increases require your OK.

Claritad Managed builds and manages your Google Ads. $49/month launch price (regularly $299/month), locked in while subscribed; ends Dec 31, 2026 at 11:59 PM Eastern. No contract, cancel anytime. You pay Google directly for clicks.

How to choose

Choose tools if your team manages ads hands-on; choose Managed if you want the work done for you.

Compare the scope, fee and account ownership before choosing. Claritad Managed includes setup, ad writing, tracking and weekly optimization. A free diagnostic remains available for existing accounts.

Frequently asked questions

Related guides and tools

• How to audit a Google Ads account — A step-by-step checklist, in business language.
• Google Ads management cost: agency vs software — How management is priced and what you actually pay for.
• Is my PPC agency wasting money — How to check whether your Google Ads agency is wasting budget: account access, tracking, search terms, reporting and fees — without accusing anyone..
• How to find wasted spend in Google Ads — Where money leaks and how to check each place.