Negative keywords for landscapers
Landscaping ads draw in DIY homeowners and seasonal job seekers alongside real prospective clients. This list filters that traffic from your Google Ads account.
Why negative keywords matter for landscapers
Searches like "lawn care tips" or "landscape design ideas" frequently include homeowners looking to do the work themselves, students researching horticulture programs, and seasonal workers hunting for landscaping jobs. These clicks rarely lead to a signed landscaping contract.
Because landscaping contracts range from one-time cleanups to ongoing maintenance plans, protecting your budget from low-intent DIY and career searches helps keep your cost per lead down across the season.
The full list
53 terms. Review each one before adding — remove anything you actually sell.
Jobs and careers
- jobs
- careers
- hiring
- salary
- how to become a
- job openings
- employment
- resume
- internship
- apprenticeship
- landscaping jobs near me
- landscaper salary
- lawn care crew hiring
- groundskeeper jobs
DIY and free
- diy
- free
- how to do it yourself
- at home remedy
- cheap
- homemade
- without calling
- myself
- tutorial
- free consultation
- diy landscape design
- lawn care tips free
- how to lay sod yourself
- diy garden bed ideas
Education and training
- school
- certification
- training course
- license requirements
- degree
- classes
- textbook
- study guide
- horticulture degree program
- landscape architecture school
- pesticide applicator certification
- landscaping trade school
Wrong service
- lawn mower for sale
- garden center near me
- plant nursery hours
- landscaping equipment rental
- sprinkler parts store
- mulch delivery pricing
- tree identification guide
- lawn fertilizer schedule pdf
- landscape design software
- garden tool reviews
- weed identification chart
- landscaping blueprint plans
- soil testing kit
Competitors (add your own)
Add the names of local competitors you don't want to pay for. Review these case by case.
If you also sell mulch or plants retail, remove "mulch delivery pricing" so you don't block potential material customers.
How to add these in Google Ads
- Sign in to Google Ads and open the campaign you want to protect.
- Go to Keywords, then Negative keywords, and click the blue plus button.
- Choose whether to add them to this campaign, an ad group, or a negative keyword list you can share across campaigns.
- Paste the terms, one per line. Remove any you actually want to show for first.
- Click Save. Check the search terms report again after a week or two to see what's still getting through.
Find the searches wasting your budget — free audit
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Frequently asked questions
Does this block seasonal cleanup searches?
No, terms like "fall cleanup landscaping" remain untouched since those are high-intent service searches.
Is this list useful for a hardscaping-only company?
Yes, though you may want to add lawn-care-only exclusions if hardscaping is your sole focus.
Should I update this list by season?
Yes, check your search terms report each season since DIY and product searches shift with the weather.
Related guides and tools
- Negative keyword list generator — A ready-to-copy negative keyword list for your industry.
- How to add negative keywords in Google Ads — Step-by-step: how to add negative keywords in Google Ads at the ad group, campaign or list level, and how to avoid blocking good traffic by mistake.
- Which Google Ads search terms are wasting your money — How to find the search terms wasting your Google Ads budget, group them into patterns, and exclude them with negative keywords without blocking real customers..
- Google Ads audit for landscaping companies — DIY projects, retail shopping and seasonal job searches are the common leaks for landscapers.
Sources
Last updated · Written by the Claritad team (Kyle Edward Gilligan LLC). Claritad is independent software and is not affiliated with or endorsed by Google.