Negative keywords for plastic surgery practices
Plastic surgery ads sit alongside medical job postings, at-home skincare DIY content, and a wide range of non-surgical med spa services that use overlapping language. This list is built to isolate consultation-ready, procedure-seeking traffic.
Why negative keywords matter for plastic surgery practices
Surgical practices hire nurses, medical assistants, and surgical techs regularly, and those job searches can closely resemble patient-facing searches in the same metro area, especially for common role titles.
A large volume of cosmetic-adjacent search traffic is DIY or free-advice seeking — at-home filler kits, skincare routines, free consultations elsewhere — and much of it belongs to med spas or dermatologists rather than a board-certified surgeon.
The full list
39 terms. Review each one before adding — remove anything you actually sell.
Jobs and careers
- plastic surgeon jobs
- medical assistant jobs
- surgical tech jobs
- plastic surgery office hiring
- nurse jobs cosmetic clinic
- plastic surgery residency
- surgeon salary
- cosmetic nurse jobs
- aesthetic medicine careers
- plastic surgery fellowship
DIY and free
- diy botox at home
- at home filler kits
- diy skincare routine
- free skin consultation online
- home remedies for wrinkles
- diy facial massage
- natural anti aging tips
- free makeup tutorial
- diy acne treatment
- at home microneedling
Education and training
- how to become a plastic surgeon
- medical school requirements
- plastic surgery board certification
- aesthetic nurse training
- med spa certification course
- plastic surgery residency programs
Wrong service
- medical spa facials only
- dermatologist
- tattoo removal only
- hair transplant clinic
- laser hair removal only
- botox injector non surgeon
- weight loss clinic
- chiropractor
- gym personal trainer
- dentist cosmetic
- nutritionist
- skincare products retail
- plastic surgery malpractice lawyer
Competitors (add your own)
Add the names of local competitors you don't want to pay for. Review these case by case.
If your practice also offers injectables like Botox in-house, don't exclude plain 'botox' terms — only the DIY and non-surgeon-injector variants.
How to add these in Google Ads
- Sign in to Google Ads and open the campaign you want to protect.
- Go to Keywords, then Negative keywords, and click the blue plus button.
- Choose whether to add them to this campaign, an ad group, or a negative keyword list you can share across campaigns.
- Paste the terms, one per line. Remove any you actually want to show for first.
- Click Save. Check the search terms report again after a week or two to see what's still getting through.
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Frequently asked questions
Why are dermatologists in the wrong-service list?
Dermatology and plastic surgery overlap in skin treatments, but dermatologists handle medical skin conditions, not surgical procedures.
Should malpractice-related searches really be excluded?
Yes — these come from people researching legal claims, not people seeking a procedure.
What about 'botox' searches generally?
Keep plain procedure-name keywords; only exclude the at-home or non-surgeon-specific variants listed here.
Related guides and tools
- Negative keyword list generator — A ready-to-copy negative keyword list for your industry.
- How to add negative keywords in Google Ads — Step-by-step: how to add negative keywords in Google Ads at the ad group, campaign or list level, and how to avoid blocking good traffic by mistake.
- Which Google Ads search terms are wasting your money — How to find the search terms wasting your Google Ads budget, group them into patterns, and exclude them with negative keywords without blocking real customers..
- Google Ads audit for plastic surgery practices — Procedure research, training searches and price comparisons are the common leaks.
Sources
Last updated · Written by the Claritad team (Kyle Edward Gilligan LLC). Claritad is independent software and is not affiliated with or endorsed by Google.