Negative keywords for med spas
Med spa ads attract a mix of career searchers, at-home skincare DIYers, and people researching aesthetics school. This list trims that traffic from your campaigns.
Why negative keywords matter for med spas
Searches around botox, fillers, and laser treatments frequently overlap with people looking for esthetician jobs, DIY skincare routines, or aesthetics certification programs. These clicks rarely convert into booked consultations but still drain your daily budget.
Med spa services are priced per treatment and often sold through packages, so protecting click quality matters more than usual. Filtering out career, education, and DIY searches keeps your spend concentrated on prospective clients ready to book a service.
The full list
52 terms. Review each one before adding — remove anything you actually sell.
Jobs and careers
- jobs
- careers
- hiring
- salary
- how to become a
- job openings
- employment
- resume
- internship
- apprenticeship
- esthetician jobs
- spa manager salary
- injector training jobs
DIY and free
- diy
- free
- how to do it yourself
- at home remedy
- cheap
- homemade
- without calling
- myself
- tutorial
- free consultation
- diy botox at home
- homemade face mask
- diy chemical peel
- at home microneedling kit
Education and training
- school
- certification
- training course
- license requirements
- degree
- classes
- textbook
- study guide
- esthetician school
- aesthetics certification
- botox training course
- medical spa license requirements
Wrong service
- massage only spa
- nail salon
- hair salon
- tanning salon
- day spa packages
- spa gift card
- plastic surgery consultation
- dermatologist appointment
- tattoo removal clinic only
- hot stone massage
- facial spa near me cheap
- spa resort vacation
- wellness retreat
Competitors (add your own)
Add the names of local competitors you don't want to pay for. Review these case by case.
If your med spa also sells retail skincare products, remove "homemade face mask" so you don't block people comparing it to your products.
How to add these in Google Ads
- Sign in to Google Ads and open the campaign you want to protect.
- Go to Keywords, then Negative keywords, and click the blue plus button.
- Choose whether to add them to this campaign, an ad group, or a negative keyword list you can share across campaigns.
- Paste the terms, one per line. Remove any you actually want to show for first.
- Click Save. Check the search terms report again after a week or two to see what's still getting through.
Find the searches wasting your budget — free audit
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Frequently asked questions
Does this list exclude botox searches?
No, transactional terms like "botox near me" stay untouched; only career, DIY, and education terms are filtered.
Can I use this list for a laser hair removal clinic?
Yes, the wrong-service group already covers unrelated spa and salon services.
Should I add rival med spa brand names?
Add them to the empty competitors group only if you don't want to compete for their branded searches.
Related guides and tools
- Negative keyword list generator — A ready-to-copy negative keyword list for your industry.
- How to add negative keywords in Google Ads — Step-by-step: how to add negative keywords in Google Ads at the ad group, campaign or list level, and how to avoid blocking good traffic by mistake.
- Which Google Ads search terms are wasting your money — How to find the search terms wasting your Google Ads budget, group them into patterns, and exclude them with negative keywords without blocking real customers..
- Google Ads audit for med spas — Training, at-home and deal-seeking searches are the usual leaks for aesthetic treatments.
Sources
Last updated · Written by the Claritad team (Kyle Edward Gilligan LLC). Claritad is independent software and is not affiliated with or endorsed by Google.