Negative keywords for HVAC companies
HVAC ads often draw in people chasing DIY fixes or HVAC technician careers rather than homeowners who need service. This list filters that traffic out.
Why negative keywords matter for HVAC companies
Searches for "AC not cooling" or "furnace repair" frequently include DIYers looking for troubleshooting guides, along with job seekers researching HVAC technician training or EPA certification. These clicks look relevant but rarely convert into booked service calls.
Because HVAC service calls can be high-ticket, especially for installations, protecting your budget from unqualified clicks means more impressions reach homeowners who are ready to schedule a technician.
The full list
53 terms. Review each one before adding — remove anything you actually sell.
Jobs and careers
- jobs
- careers
- hiring
- salary
- how to become a
- job openings
- employment
- resume
- internship
- apprenticeship
- hvac technician jobs
- hvac apprentice hiring
- hvac salary
- hvac installer position
DIY and free
- diy
- free
- how to do it yourself
- at home remedy
- cheap
- homemade
- without calling
- myself
- tutorial
- free consultation
- diy ac repair
- fix furnace myself
- how to recharge ac freon yourself
- diy thermostat wiring
Education and training
- school
- certification
- training course
- license requirements
- degree
- classes
- textbook
- study guide
- hvac trade school
- epa certification course
- hvac technician training program
- hvac license requirements
Wrong service
- hvac parts store
- air filter sizes chart
- thermostat manual pdf
- duct cleaning diy
- hvac design software
- refrigerant types chart
- window unit reviews
- portable ac units for sale
- hvac warranty lookup
- mini split installation diagram
- hvac industry statistics
- energy star rating meaning
- hvac blueprint symbols
Competitors (add your own)
Add the names of local competitors you don't want to pay for. Review these case by case.
If you sell replacement air filters or thermostats retail, remove "air filter sizes chart" so you keep that traffic.
How to add these in Google Ads
- Sign in to Google Ads and open the campaign you want to protect.
- Go to Keywords, then Negative keywords, and click the blue plus button.
- Choose whether to add them to this campaign, an ad group, or a negative keyword list you can share across campaigns.
- Paste the terms, one per line. Remove any you actually want to show for first.
- Click Save. Check the search terms report again after a week or two to see what's still getting through.
Find the searches wasting your budget — free audit
You approve your plan. Claritad builds your account, ads and tracking, then optimizes within agreed limits. No contract, cancel anytime. You pay Google directly for clicks.
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Frequently asked questions
Does this list exclude emergency AC repair searches?
No, urgent terms like "same day ac repair" are left untouched.
Can I use this for both residential and commercial HVAC?
Yes, though commercial contractors may want to add their own set of residential-only terms.
Should seasonal terms be added separately?
You can add seasonal exclusions like "winterize sprinkler" manually if they show up in your search terms report.
Related guides and tools
- Negative keyword list generator — A ready-to-copy negative keyword list for your industry.
- How to add negative keywords in Google Ads — Step-by-step: how to add negative keywords in Google Ads at the ad group, campaign or list level, and how to avoid blocking good traffic by mistake.
- Which Google Ads search terms are wasting your money — How to find the search terms wasting your Google Ads budget, group them into patterns, and exclude them with negative keywords without blocking real customers..
- Google Ads audit for HVAC companies — Parts, DIY, training and brand-of-equipment research are typical HVAC leaks.
Sources
Last updated · Written by the Claritad team (Kyle Edward Gilligan LLC). Claritad is independent software and is not affiliated with or endorsed by Google.