Negative keywords for personal injury lawyers
Personal injury keywords are some of the most expensive in Google Ads, and they attract law students, job seekers, and self-help legal searchers. This list filters that traffic out.
Why negative keywords matter for personal injury lawyers
Because personal injury clicks can cost significantly more than most industries, every irrelevant click is expensive. Terms like "car accident lawyer" attract paralegal job seekers, law school applicants researching injury law as a specialty, and people looking to file a claim themselves without an attorney.
Filtering out career, education, and DIY-legal searches ensures your high-cost clicks are reserved for people who were actually injured and are looking to hire representation.
The full list
53 terms. Review each one before adding — remove anything you actually sell.
Jobs and careers
- jobs
- careers
- hiring
- salary
- how to become a
- job openings
- employment
- resume
- internship
- apprenticeship
- paralegal jobs personal injury
- attorney salary
- legal assistant hiring
- law clerk jobs
DIY and free
- diy
- free
- how to do it yourself
- at home remedy
- cheap
- homemade
- without calling
- myself
- tutorial
- free consultation
- file insurance claim myself
- represent yourself car accident
- diy settlement negotiation
- self file injury claim
Education and training
- school
- certification
- training course
- license requirements
- degree
- classes
- textbook
- study guide
- personal injury law school
- bar exam prep
- paralegal certification
- tort law course
Wrong service
- workers comp forms
- insurance claims adjuster jobs
- medical malpractice definition
- personal injury statute of limitations chart
- car accident statistics
- injury settlement calculator
- legal aid free
- small claims court process
- disability benefits application
- accident report request
- what is negligence law definition
- legal forms template
- court case lookup
Competitors (add your own)
Add the names of local competitors you don't want to pay for. Review these case by case.
If your firm offers a free settlement estimate tool, keep an eye on "injury settlement calculator" since some searchers there are legitimate leads.
How to add these in Google Ads
- Sign in to Google Ads and open the campaign you want to protect.
- Go to Keywords, then Negative keywords, and click the blue plus button.
- Choose whether to add them to this campaign, an ad group, or a negative keyword list you can share across campaigns.
- Paste the terms, one per line. Remove any you actually want to show for first.
- Click Save. Check the search terms report again after a week or two to see what's still getting through.
Find the searches wasting your budget — free audit
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Frequently asked questions
Will this block car accident lawyer searches?
No, high-intent terms like "car accident lawyer near me" remain untouched.
Is this worth it given how expensive these keywords are?
Yes, because of the high cost per click, removing even a few irrelevant queries can meaningfully improve ROI.
Should I add specific injury types I don't handle?
Yes, add any practice areas you don't cover, like medical malpractice, if that's not your focus.
Related guides and tools
- Negative keyword list generator — A ready-to-copy negative keyword list for your industry.
- How to add negative keywords in Google Ads — Step-by-step: how to add negative keywords in Google Ads at the ad group, campaign or list level, and how to avoid blocking good traffic by mistake.
- Which Google Ads search terms are wasting your money — How to find the search terms wasting your Google Ads budget, group them into patterns, and exclude them with negative keywords without blocking real customers..
- Google Ads audit for personal injury lawyers — The usual leaks are case types you don't handle, status-check searches, and people looking for a lawyer they already have.
Sources
Last updated · Written by the Claritad team (Kyle Edward Gilligan LLC). Claritad is independent software and is not affiliated with or endorsed by Google.