Negative keywords for dentists
Dental search terms are flooded with job seekers, DIY tooth-pain searches, and students studying for the DAT. This list filters that waste out of your Google Ads account.
Why negative keywords matter for dentists
Dental practices often bid on broad terms like "dentist near me" or "tooth pain," which also surface searches from people hunting for dental hygienist jobs, home remedies for a toothache, or dental school admissions requirements. None of those searchers are ready to book an appointment, but each click still costs you money.
Because dental care is high-value per patient, even a handful of irrelevant clicks a day adds up to real budget loss over a month. Layering this list onto your campaigns keeps spend focused on people actually searching for an appointment, a specific procedure, or an emergency dentist.
The full list
50 terms. Review each one before adding — remove anything you actually sell.
Jobs and careers
- jobs
- careers
- hiring
- salary
- how to become a
- job openings
- employment
- resume
- internship
- apprenticeship
- dental assistant jobs
- dental hygienist salary
- receptionist position
DIY and free
- diy
- free
- how to do it yourself
- at home remedy
- cheap
- homemade
- without calling
- myself
- tutorial
- free consultation
- pull your own tooth
- home remedy for toothache
- diy teeth whitening kit
Education and training
- school
- certification
- training course
- license requirements
- degree
- classes
- textbook
- study guide
- dental school requirements
- dat exam prep
- dental hygiene program
Wrong service
- veterinary dentist
- pet dental care
- dentures only
- orthodontist only
- dental insurance plans
- medicaid dental coverage
- dental hygiene definition
- tooth anatomy diagram
- dental x-ray meaning
- what is a root canal
- dental lab technician
- wisdom tooth growth stages
- baby teeth chart
Competitors (add your own)
Add the names of local competitors you don't want to pay for. Review these case by case.
If your practice also sells teeth-whitening kits retail, remove "diy teeth whitening kit" before applying this list.
How to add these in Google Ads
- Sign in to Google Ads and open the campaign you want to protect.
- Go to Keywords, then Negative keywords, and click the blue plus button.
- Choose whether to add them to this campaign, an ad group, or a negative keyword list you can share across campaigns.
- Paste the terms, one per line. Remove any you actually want to show for first.
- Click Save. Check the search terms report again after a week or two to see what's still getting through.
Find the searches wasting your budget — free audit
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Frequently asked questions
Will this list block emergency dental searches?
No, terms like "emergency dentist" aren't included, since those searchers are often ready to book immediately.
Should I add my competitors' practice names?
Only if you don't want to appear when people search for a specific rival by name; otherwise leave that group empty.
How often should I update this list?
Review your search terms report monthly and add any new irrelevant queries you spot.
Related guides and tools
- Negative keyword list generator — A ready-to-copy negative keyword list for your industry.
- How to add negative keywords in Google Ads — Step-by-step: how to add negative keywords in Google Ads at the ad group, campaign or list level, and how to avoid blocking good traffic by mistake.
- Which Google Ads search terms are wasting your money — How to find the search terms wasting your Google Ads budget, group them into patterns, and exclude them with negative keywords without blocking real customers..
- Google Ads audit for dental practices — The costliest wasted searches for practices are usually career, education and price-shopping searches that match broad dental keywords.
Sources
Last updated · Written by the Claritad team (Kyle Edward Gilligan LLC). Claritad is independent software and is not affiliated with or endorsed by Google.