How we use AI

Findings and recommendations are produced by fixed, tested rules applied to your imported account data. AI is used to explain those findings in plain English and to answer your questions.

AI answers are built only from data imported from your account. Every number in an AI answer is checked against that data; answers that mention numbers we cannot verify are replaced with a rule-based answer.

• Every recommendation needs your approval.
• Approving a recommendation does not change Google Ads today — changes are not performed automatically.
• AI never builds or sends changes to your account.

When there isn't enough data, or conversion tracking looks unreliable, we say so and hold back money-related recommendations instead of guessing.