Negative keywords for chiropractors
Chiropractic search terms often mix in people looking for chiropractic school, DIY back-pain stretches, and job postings. This list filters that traffic from your account.
Why negative keywords matter for chiropractors
Searches for "back pain relief" or "chiropractic adjustment" attract people looking for free stretching routines, students researching chiropractic school admissions, and job seekers hunting for chiropractic assistant roles. These clicks look topically relevant but don't convert into booked appointments.
Because chiropractic visits are often recurring, attracting the right first-time patient matters a lot. Removing DIY, career, and education searches keeps your ad spend focused on people ready to book a consultation.
The full list
53 terms. Review each one before adding — remove anything you actually sell.
Jobs and careers
- jobs
- careers
- hiring
- salary
- how to become a
- job openings
- employment
- resume
- internship
- apprenticeship
- chiropractic assistant jobs
- chiropractor salary
- chiropractic office manager hiring
- front desk chiropractic jobs
DIY and free
- diy
- free
- how to do it yourself
- at home remedy
- cheap
- homemade
- without calling
- myself
- tutorial
- free consultation
- diy back pain stretches
- self adjust your back
- at home spinal decompression
- free posture exercises
Education and training
- school
- certification
- training course
- license requirements
- degree
- classes
- textbook
- study guide
- chiropractic school requirements
- chiropractic certification program
- chiropractic license exam
- chiropractic college tuition
Wrong service
- physical therapy only
- massage therapy only
- orthopedic surgeon
- acupuncture clinic
- sports medicine doctor
- chiropractic table for sale
- chiropractic equipment supplier
- what is subluxation definition
- spine anatomy diagram
- chiropractic research studies
- chiropractic insurance coverage
- back brace for sale
- posture corrector reviews
Competitors (add your own)
Add the names of local competitors you don't want to pay for. Review these case by case.
If your clinic also sells chiropractic equipment or supports, remove "chiropractic equipment supplier" from the list.
How to add these in Google Ads
- Sign in to Google Ads and open the campaign you want to protect.
- Go to Keywords, then Negative keywords, and click the blue plus button.
- Choose whether to add them to this campaign, an ad group, or a negative keyword list you can share across campaigns.
- Paste the terms, one per line. Remove any you actually want to show for first.
- Click Save. Check the search terms report again after a week or two to see what's still getting through.
Find the searches wasting your budget — free audit
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Frequently asked questions
Does this list block new patient special searches?
No, terms like "new patient chiropractic special" aren't included.
Can I use this list for a sports chiropractic practice?
Yes, though you may want to add general-practice-only exclusions if you specialize.
Should I update this list seasonally?
Check your search terms report quarterly for new irrelevant queries to add.
Related guides and tools
- Negative keyword list generator — A ready-to-copy negative keyword list for your industry.
- How to add negative keywords in Google Ads — Step-by-step: how to add negative keywords in Google Ads at the ad group, campaign or list level, and how to avoid blocking good traffic by mistake.
- Which Google Ads search terms are wasting your money — How to find the search terms wasting your Google Ads budget, group them into patterns, and exclude them with negative keywords without blocking real customers..
- Google Ads audit for chiropractic clinics — Exercise, home-remedy, education and insurance-research searches are the usual leaks.
Sources
Last updated · Written by the Claritad team (Kyle Edward Gilligan LLC). Claritad is independent software and is not affiliated with or endorsed by Google.