Negative keywords for real estate agents
Real estate searches are packed with license students, FSBO sellers avoiding agents, and people researching the career path. This list removes that traffic.
Why negative keywords matter for real estate agents
Terms like "sell my house" or "real estate agent near me" attract people studying for their real estate license, aspiring agents researching the career, and for-sale-by-owner sellers actively trying to avoid working with an agent. None of these clicks turn into a listing or buyer client.
Because commissions depend on closing deals, not just generating leads, every wasted click on career or DIY searches reduces the budget available to reach serious buyers and sellers.
The full list
53 terms. Review each one before adding — remove anything you actually sell.
Jobs and careers
- jobs
- careers
- hiring
- salary
- how to become a
- job openings
- employment
- resume
- internship
- apprenticeship
- real estate agent jobs
- realtor salary
- become a real estate agent
- real estate broker hiring
DIY and free
- diy
- free
- how to do it yourself
- at home remedy
- cheap
- homemade
- without calling
- myself
- tutorial
- free consultation
- sell house by owner
- fsbo listing free
- diy home staging
- for sale by owner contract template
Education and training
- school
- certification
- training course
- license requirements
- degree
- classes
- textbook
- study guide
- real estate license course
- real estate exam prep
- real estate school requirements
- continuing education real estate
Wrong service
- property management company
- apartment rentals near me
- commercial real estate only
- home appraisal service
- mortgage calculator
- zillow zestimate
- real estate market trends report
- title company services
- home inspection checklist
- real estate photography services
- property tax records lookup
- real estate investment course
- land surveyor services
Competitors (add your own)
Add the names of local competitors you don't want to pay for. Review these case by case.
If you also coach aspiring agents, remove "become a real estate agent" so you don't block potential mentorship clients.
How to add these in Google Ads
- Sign in to Google Ads and open the campaign you want to protect.
- Go to Keywords, then Negative keywords, and click the blue plus button.
- Choose whether to add them to this campaign, an ad group, or a negative keyword list you can share across campaigns.
- Paste the terms, one per line. Remove any you actually want to show for first.
- Click Save. Check the search terms report again after a week or two to see what's still getting through.
Find the searches wasting your budget — free audit
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Frequently asked questions
Will this list block home valuation searches?
No, terms like "what's my home worth" stay untouched since those are strong lead signals.
Should I add specific neighborhood names?
No, this list focuses on intent filtering; geographic targeting should be handled separately in campaign settings.
Is this useful for luxury real estate agents?
Yes, though you may also want to exclude budget-home-specific searches that don't match your price point.
Related guides and tools
- Negative keyword list generator — A ready-to-copy negative keyword list for your industry.
- How to add negative keywords in Google Ads — Step-by-step: how to add negative keywords in Google Ads at the ad group, campaign or list level, and how to avoid blocking good traffic by mistake.
- Which Google Ads search terms are wasting your money — How to find the search terms wasting your Google Ads budget, group them into patterns, and exclude them with negative keywords without blocking real customers..
- Google Ads audit for real estate agents — Portal, rental, licensing and far-away property searches are the common leaks for agents.
Sources
Last updated · Written by the Claritad team (Kyle Edward Gilligan LLC). Claritad is independent software and is not affiliated with or endorsed by Google.