Google Ads management for solar installers
Solar ads often pay for people shopping for DIY panel kits, researching tax credits in general, or living outside areas where your installs make financial sense. An audit checks whether spend is reaching homeowners who can actually become customers.
Get my free planWhich searches waste money for solar installation companies?
DIY kits, general research and unqualified-area searches are the usual leaks.
- DIY and kit-shopping searches: solar panel kit for home, install solar panels myself.
- General research searches about how solar works, with no buying intent.
- Searches from areas outside your install footprint or with poor solar economics.
- Job and career searches: solar installer jobs, solar sales rep salary.
- Searches for financing or incentive programs you don't offer.
Common tracking problems for solar installation companies
Most solar leads come through a quote form or a phone call that needs to be qualified before it becomes a real opportunity.
Check whether a submitted quote request is what's firing the conversion, and whether that distinguishes a serious inquiry from someone just browsing options.
If your sales team marks leads as qualified or disqualified, compare that against the raw Google Ads conversion count. A high lead count with a low qualification rate often points to targeting problems, not a weak offer.
Want Google Ads done for you?
You approve your plan. Claritad builds your account, ads and tracking, then optimizes within agreed limits. No contract, cancel anytime. You pay Google directly for clicks.
$299$49/month launch offer
Launch offer: $49/month (regularly $299/month). Locked in for as long as you stay. Ends Dec 31, 2026.
58 days :10 hours :46 minutes
Ends Dec 31, 2026 at 11:59 PM Eastern
No contract, cancel anytime. You pay Google directly for clicks.
The plan preview is free, no card needed. Managed has a flat monthly fee; cancel anytime.
What does a good cost per lead look like?
Compare cost per qualified consultation against the typical value of an installed system, since not every form fill is a real buyer.
A qualified homeowner who proceeds to installation is worth far more than a raw form submission. Track the rate at which leads become signed contracts, and judge cost per lead against that, not the headline cost per form fill.
Roof type, shading and location all affect whether a lead is viable; if your CRM can tag disqualified reasons, compare those patterns against the search terms producing the leads.
What should a solar company check first?
Search terms by cost, lead qualification rate, and whether targeting matches your actual service footprint.
- Exclude DIY kit and general research searches
- Compare qualified-lead rate by campaign, not just lead count
- Check geographic targeting against your install areas
- Review which landing page each campaign sends traffic to
Frequently asked questions
Why do we get a lot of form fills but few installs?
Form fills often include unqualified homeowners, such as those in poor solar locations or just comparing prices. Tracking qualification rate by campaign usually reveals where the issue is.
Should we target by specific zip codes?
If your install footprint or local incentives vary by area, narrower geographic targeting often reduces wasted spend.
Will Claritad change our solar ad campaigns?
Managed builds and runs your ads after you approve the plan, then optimizes within agreed limits. Budget increases require your OK. The free diagnostic does not change your ads.
Want Google Ads done for you?
You approve your plan. Claritad builds your account, ads and tracking, then optimizes within agreed limits. No contract, cancel anytime. You pay Google directly for clicks.
$299$49/month launch offer
Launch offer: $49/month (regularly $299/month). Locked in for as long as you stay. Ends Dec 31, 2026.
58 days :10 hours :46 minutes
Ends Dec 31, 2026 at 11:59 PM Eastern
No contract, cancel anytime. You pay Google directly for clicks.
The plan preview is free, no card needed. Managed has a flat monthly fee; cancel anytime.
Related guides and tools
- How to audit a Google Ads account — A step-by-step checklist, in business language.
- How to find wasted spend in Google Ads — Where money leaks and how to check each place.
- Which Google Ads search terms are wasting your money — How to find the search terms wasting your Google Ads budget, group them into patterns, and exclude them with negative keywords without blocking real customers..
- How much should Google Ads cost per lead — There's no universal good cost per lead.
Sources
- Google Ads Help — About the search terms report
- Google Ads Help — About conversion measurement
- Google Ads Help — About negative keywords
Last updated · Written by the Claritad team (Kyle Edward Gilligan LLC). Claritad is independent software and is not affiliated with or endorsed by Google.