Negative keywords for ecommerce stores
Ecommerce ads draw in warehouse job seekers, aspiring store owners looking for free tools instead of your product, and B2B suppliers searching for sourcing and fulfillment partners rather than shopping as a consumer. This list filters all three.
Why negative keywords matter for ecommerce stores
Ecommerce and fulfillment hiring is high-volume, and searches like 'amazon warehouse jobs' or 'ecommerce marketing jobs' can appear alongside shopping-intent traffic in the same keyword sets, especially on broad match.
A large segment of ecommerce-adjacent search volume comes from people trying to build their own store for free rather than buy from yours, and supplier or B2B searches — wholesale, fulfillment, sourcing agents — represent other businesses, not shoppers.
The full list
39 terms. Review each one before adding — remove anything you actually sell.
Jobs and careers
- ecommerce jobs
- amazon warehouse jobs
- dropshipping jobs
- online store manager jobs
- ecommerce marketing jobs
- shopify developer jobs
- fulfillment center jobs
- ecommerce careers
- customer service remote jobs
- virtual assistant jobs
DIY and free
- free shopify theme
- diy website builder free
- free dropshipping course
- how to start ecommerce free
- free product photography tips
- diy logo maker
- free ecommerce template
- build online store free
- diy print on demand
- free marketing templates
Education and training
- how to start an ecommerce business
- shopify certification course
- digital marketing course
- ecommerce business degree
- amazon fba course
- dropshipping course free
Wrong service
- print on demand supplier
- wholesale distributor
- warehouse storage rental
- freight shipping company
- product sourcing agent
- 3pl fulfillment services
- domain registrar
- web hosting company
- graphic design freelancer
- accounting software
- payment processor only
- inventory management software
- affiliate marketing network
Competitors (add your own)
Add the names of local competitors you don't want to pay for. Review these case by case.
If you sell products through a wholesale or B2B arm, remove 'wholesale distributor' and treat it as a valid keyword.
How to add these in Google Ads
- Sign in to Google Ads and open the campaign you want to protect.
- Go to Keywords, then Negative keywords, and click the blue plus button.
- Choose whether to add them to this campaign, an ad group, or a negative keyword list you can share across campaigns.
- Paste the terms, one per line. Remove any you actually want to show for first.
- Click Save. Check the search terms report again after a week or two to see what's still getting through.
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Frequently asked questions
Why do ecommerce stores get B2B supplier clicks?
Sourcing, fulfillment, and supply-chain searches overlap heavily with consumer product searches in broad match.
Should I exclude 'free shopify theme'?
Yes — that searcher is building their own store, not shopping on yours.
What about accounting or inventory software terms?
Exclude them; they represent other businesses' back-office tools, not your product category.
Related guides and tools
- Negative keyword list generator — A ready-to-copy negative keyword list for your industry.
- How to add negative keywords in Google Ads — Step-by-step: how to add negative keywords in Google Ads at the ad group, campaign or list level, and how to avoid blocking good traffic by mistake.
- Which Google Ads search terms are wasting your money — How to find the search terms wasting your Google Ads budget, group them into patterns, and exclude them with negative keywords without blocking real customers..
- Google Ads audit for ecommerce stores — Free and used-item searches, generic review browsing, and marketplace-intent searches are common leaks.
Sources
Last updated · Written by the Claritad team (Kyle Edward Gilligan LLC). Claritad is independent software and is not affiliated with or endorsed by Google.