Negative keywords for roofers
Roofing ads attract DIYers patching their own roof and job seekers searching for roofing crew positions. This list removes both from your campaigns.
Why negative keywords matter for roofers
Searches like "roof leak repair" or "shingle replacement" bring in a mix of homeowners attempting their own fix, students researching roofing certification, and workers looking for roofing jobs. None of these searchers are hiring a roofing contractor, so filtering them protects your ad spend.
Roofing jobs are typically large, infrequent purchases, so every click matters more than in lower-ticket industries. Removing low-intent traffic helps your budget stretch further toward homeowners who actually need an estimate or repair.
The full list
53 terms. Review each one before adding — remove anything you actually sell.
Jobs and careers
- jobs
- careers
- hiring
- salary
- how to become a
- job openings
- employment
- resume
- internship
- apprenticeship
- roofing jobs near me
- roofer salary
- roofing crew hiring
- roofing sales rep jobs
DIY and free
- diy
- free
- how to do it yourself
- at home remedy
- cheap
- homemade
- without calling
- myself
- tutorial
- free consultation
- diy roof repair
- patch roof leak myself
- how to shingle a roof yourself
- diy roof coating
Education and training
- school
- certification
- training course
- license requirements
- degree
- classes
- textbook
- study guide
- roofing certification course
- roofing apprenticeship
- roofing trade school
- roofing license requirements
Wrong service
- roofing materials supplier
- shingle color samples
- roof truss design plans
- roofing nails bulk
- metal roofing panels for sale
- roof inspection checklist pdf
- gutter guards reviews
- solar panel installation only
- roof insurance claim process
- roofing calculator tool
- roof vent types chart
- roofing warranty terms
- roofing permit requirements
Competitors (add your own)
Add the names of local competitors you don't want to pay for. Review these case by case.
If you also sell roofing materials wholesale, remove "roofing materials supplier" from this list.
How to add these in Google Ads
- Sign in to Google Ads and open the campaign you want to protect.
- Go to Keywords, then Negative keywords, and click the blue plus button.
- Choose whether to add them to this campaign, an ad group, or a negative keyword list you can share across campaigns.
- Paste the terms, one per line. Remove any you actually want to show for first.
- Click Save. Check the search terms report again after a week or two to see what's still getting through.
Find the searches wasting your budget — free audit
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Frequently asked questions
Will this block storm damage repair searches?
No, terms like "storm damage roof repair" remain untouched since those are high-intent searches.
Is this list useful for metal roofing specialists?
Yes, though you may want to add asphalt-shingle-only terms if that's not your specialty.
Should I add insurance company names?
Only if you want to avoid appearing for searches tied to a specific insurer's claims process.
Related guides and tools
- Negative keyword list generator — A ready-to-copy negative keyword list for your industry.
- How to add negative keywords in Google Ads — Step-by-step: how to add negative keywords in Google Ads at the ad group, campaign or list level, and how to avoid blocking good traffic by mistake.
- Which Google Ads search terms are wasting your money — How to find the search terms wasting your Google Ads budget, group them into patterns, and exclude them with negative keywords without blocking real customers..
- Google Ads audit for roofing companies — Materials, DIY repair and roofing-job searches are the most common leaks.
Sources
Last updated · Written by the Claritad team (Kyle Edward Gilligan LLC). Claritad is independent software and is not affiliated with or endorsed by Google.