What this means for your business
A proposal explains the current budget, proposed budget and reason. Review what the increase would mean for payments to Google before accepting it. More spend is not a guarantee of better results.
What to do next
Use the Needs your OK decision in your dashboard, or reply as instructed to the proposal email. Approval identity, time and method are recorded. An admin-only decision does not substitute for your required consent.
Keep in mind
Other changes remain subject to the active operating controls. Safety pauses may stop spending rather than increase it. You can see applied changes in the change log and ask Kyle by email about a decision.
Need a specific answer? Email kyle@claritad.com.