What this means for your business
Searches are the words people typed before seeing or clicking an ad. A plumbing business may want repair searches but not job applications or training searches. Blocking the wrong searches can remove useful demand, so context matters.
What to do next
Checks also compare spending with agreed limits and look for tracking problems. A keyword with no recorded lead may be unproductive, or tracking may be broken; those are not the same thing.
Keep in mind
Changes are subject to the account’s active controls and approvals. Budget increases need the client’s OK. The dashboard records applied changes with a plain-language reason, rather than treating an AI suggestion as proof of success.
Need a specific answer? Email kyle@claritad.com.